In 2012, Simar began working with fashion giant Ralph Lauren (Canada inc). He was quickly noticed by his superiors for his unique sense of style and fashion acumen. Through his hands on experience in the fashion industry, Simar has come to the realization that the majority of the market is oriented toward women. As such he has decided to target the less regarded male market of personal fashion. For Simar, aiding men in maximizing there image potential using his exclusive skill set, is more than a job. It’s a calling. As a result, Social Proof Image was Born.
A double degree holder, Simar has procured a diverse educational background. Having obtained a Bachelor’s degree in computer science as well as a Bachelors of Arts, with Honors Specialization in Political Science gives Simar a perspective that is socially adept. His particular skill set gained through professional, as well as life experience, combined with education has afforded Simar unique insights into up and coming trends.