In 2012, Simar began working with fashion giant Ralph Lauren (Canada inc). He was quickly noticed by his superiors for his unique sense of style and fashion acumen. Through his hands on experience in the fashion industry, Simar has come to the realization that the majority of the market is oriented toward women. As such he has decided to target the less regarded male market of personal fashion. For Simar, aiding men in maximizing there image potential using his exclusive skill set, is more than a job. It’s a calling. As a result, Social Proof Image was Born.
A double degree holder, Simar has procured a diverse educational background. Having obtained a Bachelor’s degree in computer science as well as a Bachelors of Arts, with Honors Specialization in Political Science gives Simar a perspective that is socially adept. His particular skill set gained through professional, as well as life experience, combined with education has afforded Simar unique insights into up and coming trends.
Ruby has over 10 years of experience in negotiation and project management.
Previously she served as former Premier Dalton McGuinty‘s Senior Advisor for Community Relations, where she was principally responsible for government strategy and outreach efforts to Ontario’s diverse communities. Ruby has worked with over 1000 community groups across the province, worked with more than 500 ethnic media outlets, and facilitated over 200 high profile events. In particular, Ruby was one of the lead organizer responsible for managing the Ontario Government sponsorship of the International Indian Film Academy (IIFA) Awards in Toronto (2011). The IIFA awards show had more than 450 million television viewers world-wide.
Ruby holds a Master’s degree in Leadership from the University of Guelph. She is devoted to local community involvement and is passionate about mentoring youth and preparing them for future leadership roles.
In her spare time she enjoys writing about fashion. You can read her blog here: socialproofimage.com
Ruby is a former Young Women of Distinction recipient, a Zonta Young Women in Public Affairs Award recipient, and has been named one of "Generation Next’s" Most Influential South Asian Canadians.